Sustainable or Not Sustainable? That is the Question!

By Lawrence B. Cahill, CPEA, Wharton IGEL Alumni Advisory Group

Today there are many economic and social drivers for companies to move towards being more sustainable, green, compliant, and safe in the workplace. One of these drivers is being recognized by credible third parties for exceptional performance. For example, being listed on the Dow Jones Sustainability Index (DJSI) or having one or more sites as members of U.S. OSHA’s Voluntary Protection “Star” Program are noble corporate goals and can enhance a company’s reputation. However, some recent events suggest that these recognition programs should be viewed with perhaps some skepticism. Case in point – BP, Tokyo Electric Power, and VW were all DJSI-listed companies prior to the 2010 Deepwater Horizon, 2011 Japanese Tsunami, and 2015 Clean Diesel incidents. All three companies were removed from the DJSI list within a month of the incidents, suffered significant hits to their stock prices, and had CEO’s and other executives forced to resign. One has to ask the question then: What might this say about formal sustainability recognition programs. This link to an EHS Journal article in 2015 explores this issue in more detail.

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