PSR Presents: The Business of Sustainability

By Samantha Freeman

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On Saturday, November 19th, my Management 100 team hosted a conference in John H. Huntsman Hall on behalf of Penn Sustainability Review. This conference, The Business of Sustainability, explored the intersection between business and sustainability. Our keynote speaker was David Cohen, Chairman of the Trustees of the University of Pennsylvania and an Executive Vice President of Comcast Corporation. Our panel included Morgan Berman, CEO and Co-Founder of MilkCrate; Melissa Lee, CEO and Founder of The GREEN Program; Jason Halpern, CEO and Co-Founder of Gridless Power; and Emily Schapira, Campaign Director for the Philadelphia Energy Authority (PEA). Together, these speakers and panelists answered the long-standing question: How can the sustainability efforts of businesses both small and large lead to significant change?

My team, Flight Club, kept two main goals in mind when planning this conference. We wanted to 1) promote the discussion of sustainability issues among the Penn population, and 2) increase name recognition and interest in PSR. With over 130 Penn students in attendance, the conference successfully raised awareness for the academic discourse community PSR has created. Furthermore, the dozens of questions received for the panel and several students’ newfound interest in writing articles post-conference revealed that sustainability is a topic that truly sparks the curiosity of the Penn population. We are so excited to see how PSR will keep bringing this enthusiasm to new heights over the next few years.

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Around 1 pm on Saturday, students began entering F85. They happily stacked their plates with Chipotle burritos and Zesto’s Pizza, then found a seat and waited for introductions from Lori Rosenkopf, Vice Dean of the Wharton Undergraduate Program, and Julianne Goodman, Editor-In-Chief of PSR. Following these introductions, David Cohen spoke for twenty minutes on Comcast’s commitment to sustainability and future of sustainable investments for businesses. Comcast’s LEED-certified buildings were one point of focus. Comcast Center, in downtown Philadelphia, utilizes high-performance glass and sunscreens and water-saving fixtures to reduce expenses and energy consumption. As Comcast builds more structures like these, the corporation remains committed to delivering its services in a manner that lessons its environmental footprint.

Around 1:50 pm, the panel began its discussion, moderated by Penn graduate student Emily Newton. As the panelists shared the stories behind their businesses and how they got involved with sustainability, one thing became clear: All a person needs to start building an idea is a personal commitment to the issue at hand. For Morgan Berman and Melissa Lee especially, an independent goal to live more sustainably blossomed into a plan for a company that would allow others to do the same. Following the initial round of questions, audience members were welcome to ask their own. Several students were interested in hearing the answer to this question: What small things can I do? As they learned from the panelists, regardless of how miniscule the activity may be (for example, carrying a reusable water bottle over a plastic one), anything counts, and every great decision can have an even more substantial impact.

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My team thoroughly enjoyed working with PSR over the course of the semester, and we hope everyone who attended our conference found the experience to be as enjoyable and rewarding as we did. If you are interested in learning more about the featured businesses or want to know what you can do to promote sustainability, please reach out to our panelists, whose contact information is listed below. We’d like to extend a huge thank you to Julianne Goodman, Hersh Solanski, and Elena Rohner for their guidance, and we thank you all for flying with us.

 

Panelists’ Contact Information:

Morgan Berman: Morgan@mymilkcrate.com

Jason Halpern: Halpern@gridless.com

Melissa Lee: Melissa@theGREENprogram.com

Emily Schapira: eschapira@philaenergy.org

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