A Founder With a Vision: Triple Bottom Line Sustainability at Virgin Group

Co-Authored by Joy De Bach (Virgin Atlantic, Regional Commercial Director, East Region), Gabriela Salas (Virgin Atlantic, Global Sales Executive, East Region), & Karen Titus (Delta Air Lines, National Sales Account Executive, Global Sales)

October 18th, 2017

Being a billionaire has afforded Sir Richard Branson many opportunities in life, but after decades of disrupting some of the world’s biggest industries, his latest passion projects have less to do with flying planes and mobile phones and more to do with saving the world.  As employees of Virgin Atlantic and Delta (Virgin’s partner airline), we were fortunate to be able to see Richard at the Authors@Wharton Speaker Series yesterday, and were once again reminded of what an entrepreneurial spirit and compassion for the environment and human rights can do to change the world.

Having recently experienced the devastation of Irma on his Necker Island residence, climate change literally hit Richard, his family, and his employees with the strength of a hurricane.  But rather than dwell on the negative, he spoke of rebuilding infrastructures throughout the islands to come back better than ever before, and views climate change as ‘one of the great opportunities for this world’, encouraging the business sector and entrepreneurs globally to tackle the issues of global warming.

When asked by host, Professor Adam Grant, what his next venture will be, Sir Richard emphasized that he’s setting his sights on the future, focusing on non-profit initiatives to tackle carbon emissions, global human rights, and creating sustainable fuels, just to name a few.  Now, you might think that a mogul with three airlines in the Virgin portfolio which guzzle fuel crossing oceans and continents and saving the environment shouldn’t necessarily be in the same sentence, however Richard and his Virgin Group are achieving just that.  Just take a look at some highlights from the 2017 Virgin Sustainability Report:

  • 8% reduction on total aircraft emissions from 2015 to 2016
  • Continuation of partnership with LanzaTech to create the world’s first commercially viable, low carbon jet fuel from waste carbon gases
  • Installation of solar energy powering an entire secondary school campus and two water systems in Kenya
  • Review and refresh of Virgin’s Responsible Supplier Policy based on international standards of human rights
  • Announcement of a further investment in efficient aircraft with 12 A350-1000s to become part of our fleet from 2019

Yesterday, we were reminded of what a cool boss we have.  We’ve been fortunate to work for and with a man whose vision and compassion could one day further revolutionize the way people travel, consume energy and communicate, as he’s already done for decades.  For the young entrepreneurs of tomorrow, who were able to see Richard speak, we hope some of them heard his rallying cry and will join him in changing the world.

 

Delta_Virgin

 

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