Category Archives: Big Data

Where Technology and Service Meet, Innovation Will Follow

By Sergio Corbo, Chief Marketing Officer, Veolia

Technology is not inherently innovative, but in combination with service it has the ability to generate truly innovative solutions. At Veolia, our services shape a more sustainable world. However, by combining those services with technology, our partners are able to solve their environmental challenges more swiftly and efficiently.

Consider the case of a municipal water utility. Cities, counties and municipalities across North America rely on hundreds of miles of underground pipes to deliver reliable wastewater services to their customers. Those same pipes also play a role in preventing wastewater from seeping into the environment and being released into public waterways. Advanced flow-monitoring technology can help these system operators identify when a leak is about to happen, and if it happens, where it is located. This simplifies the process of mobilizing employees, saving the city money and mitigating damage to precious natural resources.

It is this type of application, at the intersection of technology and service, that helps our organization prepare customers for the sustainability challenges of the future.

This relationship works in reverse as well: SourceOne Energy, a subsidiary of Veolia North America, offers its customers a web-based energy management system called EMsys that collects, manages and reports energy information from sub-meters, building management systems and utility invoices. By combining this data with our team of energy analysts, account managers and IT professionals — as well as our global Energy O&M and Energy Advisory Services — we can help our clients develop comprehensive programs that optimize their energy usage while accelerating cost recovery and base forecasting.

Cities and commercial customers are not the only ones that can benefit from the integration of technology and service. Our environmental specialists and field experts also use specially designed software to log and safely handle the various hazardous materials they collect from their customers. This ensures a smoother experience for our partners upon collection, and easy government reporting through our Customer Information Management Solutions secure web portal.

All of this data is great, but it’s only as good as the people using it to deploy the necessary sustainable solutions. As consumer pressures force businesses to become more socially responsible, technology that aids in more effective and cost-efficient service delivery will prove to be more of an asset than ever.

The Malaysian Airlines Flight Disappearance and the Future Epic Battle between Data for Good and Evil

By Gary Survis*

It was only a matter of minutes after the discovery of the missing Malaysian Airlines flight MH370 that questions began to be asked about the data.  How could a Boeing 777 jet airliner disappear without a digital trace?  What about the data the airplane collected?  What about the tracking data?  The transponders?  How about the satellite “pings”?  What can  the cell phones’ GPS’s tell us?  It was assumed that the quickest path to answering questions about the mysterious flight disappearance was to decipher the big data digital stream that the plane must have created.  One response was a “crowd sourced” effort to use big data to locate the plane.  People believed that in this age of data omnipresence that leveraging data to solve the mystery was the obvious next step.  Some of the same people who feared the NSA’s intrusions and monitoring, were hoping that data held the answer to this enigmatic puzzle.

Malaysian flight 2

But, as the story began to unfold, it became apparent that whoever was perpetrating this “deliberate” act also understood the power of data.  The slow discovery that the transponder and ACARS system (used to transmit maintenance data to the ground) were “turned off” showed a high level of sophistication and knowledge of the data a modern jet creates.  In fact, during a typical 6 hour flight, an airplane will create between 250 and 500 Megabytes of data.  Those responsible for taking action on this flight understood data, how it might be used to locate the plane, and the need to control it.

And so it seems that we are embarking on a journey to a new era where there will be an epic battle between those that will use data for good and those that will seek to control it for evil purposes.  Today, when we talk of big data, we recognize that we are only in the early stages of this transformation.  The internet of things promises even more data in the future from a multitude of industrial devices and sensors.  Who controls this data and for what purpose will be one of the defining discussions of our age.

starwars

One area where there is hope for data being leveraged for good is in the area of sustainability.  We face many seemingly intractable challenges to our future including feeding our population, evolving to respond to the reality of global climate change, and managing our finite resources in the face of unrestrained development and growth.  The list of projects where big data is being used to attack these issues is encouraging.  Space Time Insight is using geospatial visualization to help utilities deliver the smart grid and integrate more renewables into their mix.  Google and the University of Maryland are partnering to develop satellite driven high resolution interactive maps that can track deforestation due to fire, logging, and other sources.  Companies like Monsanto and DuPont are developing “prescriptive planting” technologies that gather and then feedback data to farmers on everything from planting depth, distance and farm machinery productivity.

And these are but a few of the many very promising uses of big data in sustainability.  On March 27th, the Wharton School’s Initiative for Environmental Leadership (IGEL) will be hosting a conference to examine this topic entitled Sustainability in the Age of Big Data.  Companies such as Shell, SAP, IBM, Dow, and others will be grappling with both the power and promise of big data in the sustainability space.  The hope is that business will begin to harness the immense potential of big data to be used for good and begin to solve some of our society’s most pressing problems.

It is still early days in defining how we will use all of this data that we will be creating in virtually every aspect of our lives.  At Syncsort, where I work, we are helping the Fortune 100 begin to discover how to employ this data in transforming their business.  I remain optimistic that good will prevail over evil.  But, I am also realistic.  With open source technologies like Hadoop, massive open data projects, and increasingly inexpensive computing technology, it has never been easier for those that wish to use data for evil to have sophisticated tools previously available only to governments and the largest commercial enterprises. As with the Malaysian Airlines flight disappearance, people want data to be used for good, but it can also play a more sinister role.  Let us hope that we truly understand data’s power and that good prevails over evil in this epic battle for the future of big data.

*Gary Survis is Chief Marketing Officer, Syncsort Data Integration, leading Syncsort’s global Big Data integration marketing team. Gary is a seasoned marketing executive with experience combining traditional and digital marketing tools to provide practical solutions to today’s marketing challenges. He is also currently a Lecturer at Wharton and a Senior Fellow at Wharton’s Initiative for Global Environmental Leadership. 

Big Sustainability: Solutions from Insight – Keynote Speaker Dave Kepler

Leveraging Big Data – The Dow Chemical Company

What is the most import invention of the Modern Period? It depends on your perspective. I would say Gutenberg and his innovative use of the printing press in the 1400’s. It played a key role in the Renaissance, the scientific revolution, and laid the foundation for a knowledge-based economy. Remember, for historians, the Modern Period occurred several centuries ago.
It has now been only a decade since data traffic on networks exceeded voice and that gap has grown significantly. We are very early in understanding ”What does ‘Big’ data mean?”

Within one generation, my father’s lifetime, he has experienced the transition in this country from paper-based communications to universal access of telephone, radio, television and now the internet and its social media outlets.
The reality is that in this recent phase of communications, the Internet has brought in mass participation in information creation and sharing by most of the people on the planet and now we are seeing rapid introduction of devices into the conversation as well.

“Big Data” is the market’s recognition that there is potential in this conversation and therefore, the mining and the analytical way we manage it can unlock value.
Regardless of your organization’s history or size, your future will have many more opportunities to encounter Big Data. Using and levering this Big Data in a business context will become the easy part. Advancing the objectives of Sustainable Development will be one a of business’s biggest challenges in this age of information.

Big Data’s Influence on Sustainability

By Nathan Sell*

Our world is inundated with data collection, from location services to demographic information enormous volumes of data are generated with each passing moment, so much so that 90% of the existing data has been generated in only the past two years.  This data can provide enormous opportunities in marketing, allowing companies to target an ideal customer, resulting in eerily relevant ads on social media or in targeted emails.  “Big Data” doesn’t stop here, it has a multitude of uses and one of its most important may be the impact Big Data can have on Environmental Sustainability.

Ultimately, Big Data’s influence on sustainability comes down to the notion that you can’t manage what you don’t measure.  Through a plethora of metrics that have arisen by which we can now measure the environmental burden of a company’s operations or supply chain, we can also model how changes can have an enormous impact.  Early movers in the use of Big Data as a sustainability tool have seen enormous cost savings, and reduced impact, both to their operations, supply chain, as well as product use and disposal.  Big Data allows for modelling and scenarios that can alter mindsets, showing the possibilities in both monetary savings as well as reduced environmental impact.

By streamlining deliveries, UPS has saved millions of gallons of gas, and approximately $50million in fuel costs.  Ford has reduced the weight of their popular F-150 for their 2015 model by 700 lbs by using aluminum alloy technology.  This change could have a greater impact on overall fuel economy amongst Ford vehicles on the road than their electric vehicles due to the truck’s popularity.  Big Data alone will not solve our sustainability issues, but coupled with innovation, like Nike’s waterless dyeing technologies, or waste reducing manufacturing techniques, Big Data can fuel a more sustainable economy by allowing for the educated decisions that bring about more sustainable products, and redefine our notion of “premium.”

Big Data, has allowed for enormous benefits to be had by some of the largest companies out there.  We must, however be cautious with our use of Big Data.  Despite much of the anonymity associated with it, this data is frequently much less anonymous than one might think.  We also should consider what companies are doing with their own big data.  Exposing an unseen environmental burden could be bad PR, but withholding it from shareholders could end in scandal.  Educated consumers must demand transparency from companies we invest in and purchase from.  Corporate Responsibility Reporting (CSR) and the Carbon Disclosure Project (CDP) are driving this transparency which in turn has led to great changes in the behavior of business.  The advent of Big Data has only just begun.  As supply chains and product use become better documented, it is clear that sustainability is only just beginning to get the attention it deserves.  On March 26th and 27th, the Initiative for Global Environmental Leadership (IGEL) will host “Sustainability in the Age of Big Data” where companies leading the sustainability movement will share insight into their use of Big Data, undoubtedly leading others to think about what Sustainability and Big Data can do for them.

*Nathan Sell is currently the Graduate Intern at Wharton IGEL and a second-year Masters of Environmental Studies Candidate at the University of Pennsylvania’s School of Arts and Sciences.