Submitted by IGEL Corporate Advisory Board Member Rubicon Global
As Earth Day approaches on April 22, multinational corporations, governments, nonprofits and NGOs – as well as the United Nations’ Sustainable Development Goals – continue working fast and furiously to tackle monumental challenges. It’s clear we must establish a more circular economy for the long term well-being of not only the plant, but also business and even society as a whole.
There are big challenges ahead, and in many ways Earth Day serves as a reminder of this. But what can one individual, one organization, even one country do to make a dent in these monumental challenges? At Rubicon, we’ve learned that in order to really make a difference we need to start by doing something manageable and specific. For us, it’s keeping waste out of landfills.
Did you know reuse and recycling is currently the top action society can do today to simultaneously improve the environment, the economy, sustainable manufacturing and to prevent waste from going into oceans?
We know that Americans throw away 25 billion Styrofoam coffee cups and 58 billion paper cups annually. These cups are not recycled, most are not recyclable, and yet we keep using them over and over because many aren’t aware of the environmental impact.
What if this year in honor of Earth Day we keep it simple and simply remember to save #UsedCups?
Think about what you drink out of every day, at home, at work and on the go. Do you opt for the reusable coffee mug or a single-use disposable cup? If you must choose single-use, do you recycle or compost it afterward? These are questions very few people think about on a daily basis, but if people did, they could have a profound positive impact on the environment.
So help us change this bad habit that we’ve developed as a society. We invite you to join us in raising awareness about cup-use and get others to do the same this Earth Day.
Post about your beautiful reusable cups on Instagram, Twitter or Facebook with #UsedCups between now and April 19th and be entered to win two 3-day passes to Sweetwater 420 Fest in Atlanta or an Apple Watch Series 2.
Every reusable beverage container counts. Reusable water bottles, ceramic coffee mugs, perhaps even a sippy cup. Every cup reused or recycled is one less cup in the landfill, so go ahead, show us your #UsedCups!
Learn more about the #UsedCups campaign, and follow Rubicon on Instagram, Twitter and Facebook.