Leveraging Big Data – The Dow Chemical Company
What is the most import invention of the Modern Period? It depends on your perspective. I would say Gutenberg and his innovative use of the printing press in the 1400’s. It played a key role in the Renaissance, the scientific revolution, and laid the foundation for a knowledge-based economy. Remember, for historians, the Modern Period occurred several centuries ago.
It has now been only a decade since data traffic on networks exceeded voice and that gap has grown significantly. We are very early in understanding ”What does ‘Big’ data mean?”
Within one generation, my father’s lifetime, he has experienced the transition in this country from paper-based communications to universal access of telephone, radio, television and now the internet and its social media outlets.
The reality is that in this recent phase of communications, the Internet has brought in mass participation in information creation and sharing by most of the people on the planet and now we are seeing rapid introduction of devices into the conversation as well.
“Big Data” is the market’s recognition that there is potential in this conversation and therefore, the mining and the analytical way we manage it can unlock value.
Regardless of your organization’s history or size, your future will have many more opportunities to encounter Big Data. Using and levering this Big Data in a business context will become the easy part. Advancing the objectives of Sustainable Development will be one a of business’s biggest challenges in this age of information.
By Nathan Sell*
Our world is inundated with data collection, from location services to demographic information enormous volumes of data are generated with each passing moment, so much so that 90% of the existing data has been generated in only the past two years. This data can provide enormous opportunities in marketing, allowing companies to target an ideal customer, resulting in eerily relevant ads on social media or in targeted emails. “Big Data” doesn’t stop here, it has a multitude of uses and one of its most important may be the impact Big Data can have on Environmental Sustainability.
Ultimately, Big Data’s influence on sustainability comes down to the notion that you can’t manage what you don’t measure. Through a plethora of metrics that have arisen by which we can now measure the environmental burden of a company’s operations or supply chain, we can also model how changes can have an enormous impact. Early movers in the use of Big Data as a sustainability tool have seen enormous cost savings, and reduced impact, both to their operations, supply chain, as well as product use and disposal. Big Data allows for modelling and scenarios that can alter mindsets, showing the possibilities in both monetary savings as well as reduced environmental impact.
By streamlining deliveries, UPS has saved millions of gallons of gas, and approximately $50million in fuel costs. Ford has reduced the weight of their popular F-150 for their 2015 model by 700 lbs by using aluminum alloy technology. This change could have a greater impact on overall fuel economy amongst Ford vehicles on the road than their electric vehicles due to the truck’s popularity. Big Data alone will not solve our sustainability issues, but coupled with innovation, like Nike’s waterless dyeing technologies, or waste reducing manufacturing techniques, Big Data can fuel a more sustainable economy by allowing for the educated decisions that bring about more sustainable products, and redefine our notion of “premium.”
Big Data, has allowed for enormous benefits to be had by some of the largest companies out there. We must, however be cautious with our use of Big Data. Despite much of the anonymity associated with it, this data is frequently much less anonymous than one might think. We also should consider what companies are doing with their own big data. Exposing an unseen environmental burden could be bad PR, but withholding it from shareholders could end in scandal. Educated consumers must demand transparency from companies we invest in and purchase from. Corporate Responsibility Reporting (CSR) and the Carbon Disclosure Project (CDP) are driving this transparency which in turn has led to great changes in the behavior of business. The advent of Big Data has only just begun. As supply chains and product use become better documented, it is clear that sustainability is only just beginning to get the attention it deserves. On March 26th and 27th, the Initiative for Global Environmental Leadership (IGEL) will host “Sustainability in the Age of Big Data” where companies leading the sustainability movement will share insight into their use of Big Data, undoubtedly leading others to think about what Sustainability and Big Data can do for them.
*Nathan Sell is currently the Graduate Intern at Wharton IGEL and a second-year Masters of Environmental Studies Candidate at the University of Pennsylvania’s School of Arts and Sciences.
By Sharon Muli*
In the United States, healthcare facilities are estimated to be responsible for generating over 5.9 million tons of waste annually and for producing 8% of the carbon footprint. The buildings themselves that are used in health care, the products used by physicians, and the energy consumed to operate the buildings and medical devices all contribute to the environmental impacts of the healthcare industry. The healthcare industry produces many negative environmental impacts, but this creates many opportunities for positive change. Continue reading
Penn Sustainability Review (PSR) is the only sustainability-focused publication at Penn. We are completely student-run, with online and print platforms featuring sustainability-related opinion editorials, leadership interviews, and academic papers across a wide range of disciplines. Since our inception in Fall 2011, we have aimed to provide a platform to exchange knowledge, ideas, and perspectives on wide-ranging sustainability issues, with the generous support of the Penn Green Fund Grant and under the guidance of the Earth and Environmental Science Department. We are now also a proud member of the Student Sustainability Association at Penn. If you want to know more about us or learn how to become a part of PSR, please email us at firstname.lastname@example.org.
Look out for our next publication at the end of November! Continue reading
Philadelphia, PA – PennSustains, the University of Pennsylvania’s first sustainability solution competition, hosted its inaugural event on October 19, 2013. The contest came together in just six months through the efforts of members from the Society of Women Engineers, Engineers without Borders, SEAS Green, and Penn International Sustainability Association. Benefactor Andy Rachleff, an alumnus and chairman of the SEAS Board of Overseers, challenged Penn students to devise something that celebrated “the joy of building things” and the fun of engineering. Wharton’s Initiative for Global Environmental Leadership (Wharton IGEL) and Conestoga Bank also generously sponsored the competition. Continue reading
by Yixiu Zheng*
It has been roughly seven months since my first blog post entitled ‘A Portable Environmental Economics Lab,’ which illustrated my idea on developing an educational board game about water pollution trading. This idea came from a concept of environment economics, property rights, and I wanted to develop a game that could help students understand how permit trading works. Continue reading